Friday, May 9, 2008

PointRoll's Beanie Awards

The Beanie Award is aptly named for PointRoll's signature product FatBoy, who wears a propeller beanie cap. Selected from over 800 campaigns each month, Beanie Award winners are part of an elite group and represent the most outstanding use of rich media technology through exceptional design, use of functionality or superlative campaign metrics. Less than one percent of all PointRoll campaigns are recognized with a Beanie Award. Each winner receives a special award and an authentic PointRoll propeller beanie hat. And the winners are...

Outstanding creative design and metrics: Sears
Outstanding/innovative use of features: Versus
Innovative use of features: Fox Home
Dynamic XML weather feed.Outstanding/innovative use of features: Trane
Outstanding creative design: Campbell's
Outstanding metrics: Hooters

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