Thursday, November 6, 2008

MySpace Music CEO Debuting Tomorrow?

MySpace’s very, very long search for someone to run the social network’s new music site is just about over: A person familiar with the situation says the company has just about wrapped up negotiations with Courtney Holt, who heads up digital music at Viacom’s (VIA) MTV. Read More

Ross Fadner,

Wednesday, October 22, 2008

Online Ad Clicker Demographics

Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to an August 2008 study by iPerceptions. Read More

Tuesday, September 30, 2008

Forbes Expands Guaranteed Ad Program

Seeking to lure more brand dollars online, is extending its ad guarantee program focusing on brand lift to also include reach and frequency. Read More

Mark Walsh,

Friday, September 26, 2008

Humor Replaces Shock: Videos That Advertisers Love

At Thursday's Advertising Week seminar on online humor sponsored by the Webby Awards, David-Michel Davies, executive director of the International Academy of Digital Arts and Sciences, showed a sampling of viral, humorous videos: Bill O'Reilly going haywire and the highly popular dance mix of the O'Reilly rant; the oddly compelling cat photos with the grammatically mangled captions ("I can haz ennui"); the blog "Stuff White People Like"; and the disturbing nipple-pierced, bespectacled Australian party boy Cory Worthington. Read More

Karl Greenberg,

Tuesday, September 23, 2008

Hulu Launches All Kinds Of Stuff To Keep You Defocused On Joost

There’s no way Hulu is going to let Joost get a foothold in the race for attention in online professionally produced video. Read More

Michael Arrington,

Friday, August 8, 2008

Scene7 4.0: Rich Media Optimized for Wee Budgets

Sporting updates optimized for start-up ecommerce and multi-channel marketing companies, Scene7 4.0 goes live next month.

Scene7 is a hosted rich media platform owned by Adobe. It has been implemented by clients like QVC, Levi Strauss & Co., and Macy's.
Read More

Monday, August 4, 2008

IAB Releases Digital Video Ad Serving Standards

The Interactive Advertising Bureau (IAB) released a "Digital Video Ad Serving Template" (VAST) to standardize communication between video players and ad servers. Read More

Download template here