Forbes Expands Guaranteed Ad Program

Seeking to lure more brand dollars online, Forbes.com is extending its ad guarantee program focusing on brand lift to also include reach and frequency. Read More

Mark Walsh, mediapost.com

Humor Replaces Shock: Videos That Advertisers Love

At Thursday's Advertising Week seminar on online humor sponsored by the Webby Awards, David-Michel Davies, executive director of the International Academy of Digital Arts and Sciences, showed a sampling of viral, humorous videos: Bill O'Reilly going haywire and the highly popular dance mix of the O'Reilly rant; the oddly compelling cat photos with the grammatically mangled captions ("I can haz ennui"); the blog "Stuff White People Like"; and the disturbing nipple-pierced, bespectacled Australian party boy Cory Worthington. Read More

Karl Greenberg, emarketer.com

Hulu Launches All Kinds Of Stuff To Keep You Defocused On Joost

There’s no way Hulu is going to let Joost get a foothold in the race for attention in online professionally produced video. Read More

Michael Arrington, techcrunch.com