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Sporting updates optimized for start-up ecommerce and multi-channel marketing companies, Scene7 4.0 goes live next month.
Scene7 is a hosted rich media platform owned by Adobe. It has been implemented by clients like QVC, Levi Strauss & Co., and Macy's. Read More
marketingvox.com
The Interactive Advertising Bureau (IAB) released a "Digital Video Ad Serving Template" (VAST) to standardize communication between video players and ad servers. Read MoreDownload template here
marketingvox.com