Friday, August 8, 2008

Scene7 4.0: Rich Media Optimized for Wee Budgets

Sporting updates optimized for start-up ecommerce and multi-channel marketing companies, Scene7 4.0 goes live next month.

Scene7 is a hosted rich media platform owned by Adobe. It has been implemented by clients like QVC, Levi Strauss & Co., and Macy's.
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marketingvox.com

Monday, August 4, 2008

IAB Releases Digital Video Ad Serving Standards

The Interactive Advertising Bureau (IAB) released a "Digital Video Ad Serving Template" (VAST) to standardize communication between video players and ad servers. Read More

Download template here

marketingvox.com