Google Launches Mobile Banner Ads

Google joined a handful of other companies by announcing that it is delivering mobile banner ads.

Companies that use Google's AdWords to advertise online now have the option of displaying a banner ad on cell phones instead of simple text. Google includes a text line under each banner identifying it as an advertisement. Clicking on the ad opens a mobile Web page for the advertisement.

A number of other companies already display banner ads on mobile Web pages. Yahoo, AdMob and Third Screen, which is now owned by AOL, are among companies that display banner ads for advertisers. Microsoft displays banner ads on some of its mobile Web pages, such as MSNBC and other MSN mobile Web pages. Read on...

Dapper's "MashupAds"

MashupAds are dynamic display ads that change when your content changes. The ad takes content from a publisher's HTML site and mashes it up with content from an advertiser's site, creating an ad relevant to the user's browsing experience. Read more.

Eyeblaster And Dapper Mash It Up Code Free

Coca Cola Creates a new Facebook App

We’ve seen some pretty interesting advertising campaigns that utilize Facebook’s platform for integrated applications, such as Bob Dylan’s. Most of them have been pretty cool, even in their blatant attempts to get users to spread a brand’s name around to their friends. Coca-Cola’s latest, however, seems like it could be fun.
Read More

"Tickers" on Web Video

I came across this company called Videoegg. They create ads within flash video, similar to PointRoll's "Tickerboy". I think Videoegg's is a little cooler though. Here's a demo vid of how it works...

2 Cool Brands Collaborate

There was Nike and Apple, and now there's Diesel and Adidas. Still not sure about this relationship though...
Check it out at: diesel.adidas.com

ZOZO - Artist iGoogle Museum

To optimize the interaction between users and the Internet, Google created iGoogle function not long ago, a virtual homepage which permits users to customize. Add onto that idea, Japanese virtual shopping network, ZOZO, launched the Artist iGoogle Museum function. Simulating an art gallery, the virtual experience allows people to view and download iGoogle banners from 9 creative entities, such as design firm Airside, the creative director of Hysteric Glamour Nobuhiko Kitamura, Hanpanda creator, artist Noda Nagi, A Bathing Ape (BAPE)’s own Nigo, and more… Each design comes with 4 different version, which iGoogle cycle thorough them determine by the time of day. More

Cool HP site

The contest maybe over but, if you're still keen on creating your first animated movie,
here's your chance...

AT&T Pushes Back Mobile TV Debut To May

A YEAR AFTER VERIZON WIRELESS'S similar launch, AT&T has set May 2008 as the date when it will debut mobile TV using Qualcomm's MediaFlo service.

AT&T plans to deliver full-length programming from networks including CBS Mobile, Fox Mobile, Comedy Central, ESPN Mobile TV, and MTV. The service will debut on two new handsets, the LG Vu and the Samsung Access. It will also add a pair of exclusive channels yet to be named. More

Bad To Worse: Newspaper Revenues Down 7.9% in 2007, Online Growth Slows

TOTAL NEWSPAPER REVENUES TUMBLED TO $45.37 billion in 2007--down 7.9% compared to 2006, according to a year-end summary released by the Newspaper Association of America. Within the total revenue figure, online revenue grew 18.8%, to $3.16 billion--but failed to offset a much larger drop in print revenues, down 9.4% to $42.2 billion.

The 2007 figures confirm that the revenue decline at newspapers accelerated from 2006 to 2007. In 2006, total revenues declined a more modest 0.32%, as well as from quarter to quarter within 2007. Over the course of last year, the slide turned into a free fall with a 4.8% drop in the first quarter, followed by 8.6% in the second, 7.4% in the third, and 10.3% in the fourth. More

Maybe Advertising In Social Media Should Be An Oxymoron

I’m still mulling a social networking panel I saw last week at Ogilvy’s Verge Summit in New York. So, rather than keep mulling it within the limited confines of my brain, I’ve decided to share what I heard on that panel with the Social Media Insider community — people who, I’ve noticed, comment on just about everything, and intelligently, too. More

Game Ads Support the Free Play Model

Admittedly, survey results from RealGames consumers/customers playing downloadable casual games from the RealGames family of sites, but data nonetheless, that suggests that nearly 90 percent will watch video ads before and during natural breaks in casual games in exchange for free game play. Whatever the source, this represents a prospective, significant advertising niche.

The Yankee Group, notes the report, recently reported that the global in-game advertising market which generated $77.7 million globally in 2006 will grow to $971.3 million by 2011. More