Friday, April 25, 2008

Google Launches Mobile Banner Ads

Google joined a handful of other companies by announcing that it is delivering mobile banner ads.

Companies that use Google's AdWords to advertise online now have the option of displaying a banner ad on cell phones instead of simple text. Google includes a text line under each banner identifying it as an advertisement. Clicking on the ad opens a mobile Web page for the advertisement.

A number of other companies already display banner ads on mobile Web pages. Yahoo, AdMob and Third Screen, which is now owned by AOL, are among companies that display banner ads for advertisers. Microsoft displays banner ads on some of its mobile Web pages, such as MSNBC and other MSN mobile Web pages. Read on...

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