Admittedly, survey results from RealGames consumers/customers playing downloadable casual games from the RealGames family of sites, but data nonetheless, that suggests that nearly 90 percent will watch video ads before and during natural breaks in casual games in exchange for free game play. Whatever the source, this represents a prospective, significant advertising niche.
The Yankee Group, notes the report, recently reported that the global in-game advertising market which generated $77.7 million globally in 2006 will grow to $971.3 million by 2011. More
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