MySpace Music CEO Debuting Tomorrow?

MySpace’s very, very long search for someone to run the social network’s new music site is just about over: A person familiar with the situation says the company has just about wrapped up negotiations with Courtney Holt, who heads up digital music at Viacom’s (VIA) MTV. Read More

Ross Fadner, mediamemo.allthingsd.com

Online Ad Clicker Demographics

Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to an August 2008 study by iPerceptions. Read More

emarketer.com

Forbes Expands Guaranteed Ad Program

Seeking to lure more brand dollars online, Forbes.com is extending its ad guarantee program focusing on brand lift to also include reach and frequency. Read More

Mark Walsh, mediapost.com

Humor Replaces Shock: Videos That Advertisers Love

At Thursday's Advertising Week seminar on online humor sponsored by the Webby Awards, David-Michel Davies, executive director of the International Academy of Digital Arts and Sciences, showed a sampling of viral, humorous videos: Bill O'Reilly going haywire and the highly popular dance mix of the O'Reilly rant; the oddly compelling cat photos with the grammatically mangled captions ("I can haz ennui"); the blog "Stuff White People Like"; and the disturbing nipple-pierced, bespectacled Australian party boy Cory Worthington. Read More

Karl Greenberg, emarketer.com

Hulu Launches All Kinds Of Stuff To Keep You Defocused On Joost

There’s no way Hulu is going to let Joost get a foothold in the race for attention in online professionally produced video. Read More

Michael Arrington, techcrunch.com

Scene7 4.0: Rich Media Optimized for Wee Budgets

Sporting updates optimized for start-up ecommerce and multi-channel marketing companies, Scene7 4.0 goes live next month.

Scene7 is a hosted rich media platform owned by Adobe. It has been implemented by clients like QVC, Levi Strauss & Co., and Macy's. Read More

marketingvox.com

IAB Releases Digital Video Ad Serving Standards

The Interactive Advertising Bureau (IAB) released a "Digital Video Ad Serving Template" (VAST) to standardize communication between video players and ad servers. Read More

Download template here

marketingvox.com

Apple's PC NewsWire Banner Ad

PC get's annoyed at his new "PC NewsWire"...
Mac vs PC NewsWire Banner from Kai 1000 on Vimeo.

Burger King's Indy Double Whopper® banner

Solve the flip tile puzzle and avoid being crushed by the "Banner of Doom".
Indy Double Whopper Banner from Kai 1000 on Vimeo.

Crossing Over: 'Daily Show,' 'Colbert' Stream On Hulu

In a move likely to anger cable operators, Hulu.com will begin streaming full episodes of Comedy Central's calling cards. "The Daily Show" and "Colbert Report" will now be available on the site, which is dedicated to bringing the TV to the Internet, where it has a slew of shows available on-demand.

The move comes only days after Glenn Britt, the chief of Time Warner Cable, the nation's second-largest MSO, suggested that networks' continued aggressiveness at making shows available free on the Web is not something his company (or the cable industry) fully endorses.

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David Goetzl, mediapost.com

IAB Strikes Back At Empire State

The Interactive Advertising Bureau is stepping up its campaign against a pending New York law that would regulate online advertising.

In its latest move, the organization announced a new, discounted membership of $500 a year for online publishers with less than $1 million in revenue, in hopes of spurring more small companies to join.

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Wendy Davis, mediapost.com

Best Practices In Short-Form Video Advertising

The new guidelines for online video ads published by the Interactive Advertising Bureau (IAB) are an important foundation that those of us in both the online video and advertising industries can build upon as we seek to turn the viral video phenomena into a powerful marketing vehicle. But these standards are only a first--and relatively small--step in the right direction towards our shared success.

That shared success will come from shifting loyalty from the traditional standard bearer of brand advertising--television--to the new kid on the block--online video and social media. It will depend on our mutual ability to create content and campaigns designed for the short-form video environment and an interactive medium. In order to realize this opportunity, marketers must first embrace the power of online video; and second, we need to get serious about creating and implementing best practices for maximizing advertising effectiveness.

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Microsoft Launches Mobile Display Ads

Microsoft on Tuesday began letting advertisers display banner ads to mobile users of Windows Live Messenger and Windows Live Hotmail, following other companies already supporting mobile banner ads.

Mobile users in France, Spain, the U.K. and the U.S. will see the banner ads when using the Microsoft services.

Google made a similar announcement in April, inviting AdWords advertisers to display banner ads instead of only text on mobile phones. Yahoo, AdMob and Third Screen, which is now owned by AOL, are among other companies that also display banner ads on mobile phones

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Google Launches Medical-Records App

Google Health launched today in what could portend a far more personal, digital future for health-related data. Read on...

Mac vs. PC Microsoft Office 2008 Banner

MS Office for mac Banner from Kai 1000 on Vimeo.

PointRoll's Beanie Awards

The Beanie Award is aptly named for PointRoll's signature product FatBoy, who wears a propeller beanie cap. Selected from over 800 campaigns each month, Beanie Award winners are part of an elite group and represent the most outstanding use of rich media technology through exceptional design, use of functionality or superlative campaign metrics. Less than one percent of all PointRoll campaigns are recognized with a Beanie Award. Each winner receives a special award and an authentic PointRoll propeller beanie hat. And the winners are...

Outstanding creative design and metrics: Sears
Outstanding/innovative use of features: Versus
Innovative use of features: Fox Home
Dynamic XML weather feed.Outstanding/innovative use of features: Trane
Outstanding creative design: Campbell's
Outstanding metrics: Hooters

Cross-Platform Ad Strategies: The Good, The Bad And The Unmeasured

In the fragmented media landscape, cross-platform campaigns have become one of the go-to strategies in an advertiser's arsenal--particularly when it comes to reaching the 18-34 demographic. But as panelists at Digital Hollywood noted on Tuesday, those plans--including branded entertainment deals, in- and around-game ads, and mobile video promotions--still suffer from a lack of standardized performance metrics and clear return on investment.
Read on...

Google Launches Mobile Banner Ads

Google joined a handful of other companies by announcing that it is delivering mobile banner ads.

Companies that use Google's AdWords to advertise online now have the option of displaying a banner ad on cell phones instead of simple text. Google includes a text line under each banner identifying it as an advertisement. Clicking on the ad opens a mobile Web page for the advertisement.

A number of other companies already display banner ads on mobile Web pages. Yahoo, AdMob and Third Screen, which is now owned by AOL, are among companies that display banner ads for advertisers. Microsoft displays banner ads on some of its mobile Web pages, such as MSNBC and other MSN mobile Web pages. Read on...

Dapper's "MashupAds"

MashupAds are dynamic display ads that change when your content changes. The ad takes content from a publisher's HTML site and mashes it up with content from an advertiser's site, creating an ad relevant to the user's browsing experience. Read more.

Eyeblaster And Dapper Mash It Up Code Free

Coca Cola Creates a new Facebook App

We’ve seen some pretty interesting advertising campaigns that utilize Facebook’s platform for integrated applications, such as Bob Dylan’s. Most of them have been pretty cool, even in their blatant attempts to get users to spread a brand’s name around to their friends. Coca-Cola’s latest, however, seems like it could be fun.
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