Microsoft Launches Mobile Display Ads

Microsoft on Tuesday began letting advertisers display banner ads to mobile users of Windows Live Messenger and Windows Live Hotmail, following other companies already supporting mobile banner ads.

Mobile users in France, Spain, the U.K. and the U.S. will see the banner ads when using the Microsoft services.

Google made a similar announcement in April, inviting AdWords advertisers to display banner ads instead of only text on mobile phones. Yahoo, AdMob and Third Screen, which is now owned by AOL, are among other companies that also display banner ads on mobile phones

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Mac vs. PC Microsoft Office 2008 Banner

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PointRoll's Beanie Awards

The Beanie Award is aptly named for PointRoll's signature product FatBoy, who wears a propeller beanie cap. Selected from over 800 campaigns each month, Beanie Award winners are part of an elite group and represent the most outstanding use of rich media technology through exceptional design, use of functionality or superlative campaign metrics. Less than one percent of all PointRoll campaigns are recognized with a Beanie Award. Each winner receives a special award and an authentic PointRoll propeller beanie hat. And the winners are...

Outstanding creative design and metrics: Sears
Outstanding/innovative use of features: Versus
Innovative use of features: Fox Home
Dynamic XML weather feed.Outstanding/innovative use of features: Trane
Outstanding creative design: Campbell's
Outstanding metrics: Hooters

Google Launches Mobile Banner Ads

Google joined a handful of other companies by announcing that it is delivering mobile banner ads.

Companies that use Google's AdWords to advertise online now have the option of displaying a banner ad on cell phones instead of simple text. Google includes a text line under each banner identifying it as an advertisement. Clicking on the ad opens a mobile Web page for the advertisement.

A number of other companies already display banner ads on mobile Web pages. Yahoo, AdMob and Third Screen, which is now owned by AOL, are among companies that display banner ads for advertisers. Microsoft displays banner ads on some of its mobile Web pages, such as MSNBC and other MSN mobile Web pages. Read on...