Cross-Platform Ad Strategies: The Good, The Bad And The Unmeasured

In the fragmented media landscape, cross-platform campaigns have become one of the go-to strategies in an advertiser's arsenal--particularly when it comes to reaching the 18-34 demographic. But as panelists at Digital Hollywood noted on Tuesday, those plans--including branded entertainment deals, in- and around-game ads, and mobile video promotions--still suffer from a lack of standardized performance metrics and clear return on investment.
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